internet marketing..(article 1)

 

        Internet marketing, also known as digital marketing digital, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the internet marketing Internet. i-Marketing is used as an abbreviated form for Internet Marketing. 

Internet marketing is considered to be broad in scop because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies

Advantages

               Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
             Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of an ad server. The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action. 

B2B marketing and Internet use

The impact of the internet on business is increasing worldwide. Business-to-business transactions account for over 80 percent of all transactions conducted over the internet. There are many nations in terms of using the internet in both business-to-customer (B2C) and business-to-business (B2B) settings. Recently, the focus of e-commerce has shifted from B2C ecommerce to the effective use of e-commerce tools to make business processes and B2B relationships more efficient.

While practitioners are realizing this potential for using the internet to build profitable, long-term relationships with their trading partners, this topic has received little consideration from marketing scholars. Moreover, the value of a high quality relationship, particularly the relationship between a service provider and their customers, is noteworthy in the service sector.

Customers often rely on the credibility of service providers and their previous experiences with them due largely to the intangible nature of services. Next, the production of many services requires that customers and service providers interact with one another. Customers' perceptions of the quality of the relationship with a service provider may be commensurate with the quality of the service itself. Thus a strong relationship between customers and the service provider engenders trust that is necessary for customers to commit to the service.